Craig Atkinson

The 2012 London Olympics come with strict guidelines regarding the use of Olympic branding, http://www.london2012.com/about-us/our-brand/using-the-brand/.
Essentially one must not use any of the following, or anything similar, or anything that could be mistaken for or that looks like the following! Taken form the link above.

The Olympic Symbol
The Paralympic Symbol
The London 2012 Olympic and Paralympic Emblems
The London 2012 mascots
The word 'London 2012'
The words 'Olympic', 'Olympiad', 'Olympian' (and their plurals and words very similar to them – eg 'Olympix'
The words 'Paralympic', 'Paralympiad', 'Paralympian' and their plurals and words very similar to them – eg 'Paralympix'
The Olympic Motto: 'Citius Altius Fortius' / 'Faster Higher Stronger'
The Paralympic Motto: 'Spirit in Motion'
The Team GB logo
The ParalympicsGB logo
The British Olympic Association logo
The British Paralympic Association logo
london2012.com (and various derivatives)
The London 2012 sports pictograms

You are welcome to submit photographs (300dpi Jpeg if possible) by email. There might be a book printed to document this collection, by submitting you are agreeing to your image being printed. If your image is used I will contact you first.

All work will be credited, so please include your name and web address (for the book, if selected), and the location (city / town / country) the photograph was taken. I don't need specific locations, e.g., The Red Lion Pub in York. York, UK will do.

The project isn't a 'name and shame', or a 'snitch' just a document of the celebration. For a long time I have collected things, including images or scans of things. One of those things is hand-made signs, another is serviettes, another is found photographs, all categorised as collections of certain things. My personal view is that the Olympic branding laws are too harsh and prevent the 'British Spirit'. I think it would be great to see every shop front have hand-drawn Olympic rings on its window. A lot of my books document something that is either transient, ephemeral or could potentially be of sociological interest in the future. This is 'just another' of them. I am documenting something that wont last, but which is here now.

All images will be shown online. Some might be selected for publication. All will be credited as shown.

And just incase you're wondering, I have nothing to do with the Olympics, or the people who police the branding of the Olympics.